How personal finance advice has changed over the past 70 years

“Republicans in Washington, all set to take control of the new Congress.” Ripped from today’s headlines news it? In fact, these words appear in the first issue Kiplinger magazine in January 1947 from other stories of the early years are very familiar: “But what kind of tax cuts?” “Buy stock investment trust ? Fund “;” leisurely retirement “;” how to buy a house “(see our current housing prospects);” be careful, inflation “(see our story inflation);” your income tax: do the right “this year (see tips to reduce your 2016 tax bill of); ” no-load ‘mutual funds “;” way to buy stocks today “;” the high cost of drugs. ”

Some stories are surprisingly prescient. November 1947, we published a special section in the next life, we foresee the convertible will have such facilities as “underseat toilet, television receivers …… and phone compartment and directories. This is anywhere is hard to escape the phone. …… “in addition underseat toilet (are you listening, Elon Musk?), we were right on the money.

We missed by a large margin, but the problem with the ‘November Dewey will do’ our infamous thanks to faster production technology in 1948, we did a lot better in in November 2016, when we can rewrite our entire cover story in January 2017 to reflect Donald Trump’s surprise win.

Foreshadowing our Healthy Living section, we publish the story about alcoholism. In October 1950, we can help insomniacs ( “trouble sleeping?”), As we did last month in what makes you sleep at night?

Then, as now, we use the money to educate their children about ( “Should children pocket money?”). But there has been in our women covering fiscal enormous changes. At that time we wrote an article about women and money from the husband’s point of view: “What every woman should know her husband’s financial situation”; “money quiz only wife”; “his wife’s Guide to the stock market.” Today we address women’s directly in our money smart woman columns.

Our passion. This has remained unchanged for over 70 years one or two things that we offer to our readers. Our mission is to provide trusted advice, real people can act on their financial controls. And because we are a family-owned company, the company’s mission is personal. “Provides useful advice to the American people for 70 years has not only in Kipling’s family and colleagues here, we are more of these enterprises, he said:” The chief editor of Knight Kiplinger. “This is our call, our passion. Nothing makes me than the long-term readers to hear our lawyers have helped their families to achieve true financial security more fun. That’s what we all about.” From Readers we do, as this note from Matt Millard in flower mound, Texas,

And hear: “we have multiple generations in the magazine, it has a considerable impact on our family life. my grandmother Foster for the first time to the Kipling my late father in the early 1990s, and today we represent three generations of users, thanks to 25 years,, and here the lot! “

Our cover story this month is a reflection of the passion of Knight mentioned. This is our staff, who first proposed cooperation between nearly 300 ideas. Senior editor Mark Solheim took the lead removed, and edit them to the management of 70, and artistic director Stacy Harrison is responsible for the elegant cover and dense layout. We invite you from 70 years of experience to benefit as we tell you the best way to create, protect, preserve and enjoy your wealth.